About Us
Management
Management Team
Jared Bernstein, Senior Scientist and Consultant

Jared is a recognized leader in the field of spoken language testing. He has a PhD in Psycholinguistics and an MA in Linguistics. He founded Ordinate with Dr. Brent Townsend in 1996 and developed the patented Ordinate testing system. Jared has led commercial system developments in both text-to-speech synthesis and speech recognition. He has extensive experience in speech processing and voice interactive system design at SRI International, MIT and Telesensory Systems, as well as editorial positions in linguistics and speech processing. He is a Consulting Professor of Linguistics at Stanford University and has taught English and linguistics in the Middle East and South America.

Jian Cheng, Research and Development

Jian has a PhD in Artificial Intelligence and has been instrumental in the development of the automated machine scoring part of the test development cycle for several different test projects. He has been developing automated speaking tests with the Ordinate team for more than 6 years and brings practical and proven experience implementing automated machine scoring and test validation. He has expertise in automatic speech recognition, machine learning, statistical modeling, natural language processing, data analysis, psychometrics and testing theory.

Karen Chiang, General Manager and Sales

Karen brings over 30 years of international business experience to Ordinate. She joined Ordinate in 2004 to head up sales and business development for Asia Pacific, and then become General Manager of the entire business in 2007. Karen has extensive experience in the fields of both language and publishing. Before joining Ordinate, she was the Marketing Director for Language Development at Leapfrog, a leader in educational products for children, and a Director of Content Development at GlobalEnglish, an online English learning company. Prior to that, she was with Pearson Education - first in Singapore as the Managing Director of Asia ELT and then in Taiwan as Managing Director for the country. She also led regional ELT publishing at Thomson Learning in the Philippines and at Simon & Schuster in Singapore, and has extensive experience teaching ESL. Karen received her MA in Education from the University of Pennsylvania and BA from the University of Massachusetts.

Mark Engelter, Marketing and Customer Care

Mark has 15 years of experience in the corporate training, e-learning, and HR industries. Prior to joining Ordinate, he worked with LRN, a leader in corporate ethics and compliance training, and headed up marketing at GlobalEnglish, an online English learning provider. Before GlobalEnglish, he held leadership and marketing positions with Gartner Group (GartnerLearning division), Informix, techies.com, and Relational Courseware. Mr. Engelter earned his BA and MBA from Boston University.

Larry Rothenberg, Business Development and Custom Testing

Larry is a veteran in the language business. In 1991, Larry was a co-founder of Syracuse Language Systems, a language training software company. He led business development and then became President and CEO, selling the company to Cendant in 1998. After Cendant acquired Syracuse Language Systems, he continued on as division President. After leaving Cendant (which later became part of Vivendi Universal), he was the co-founder, President and CEO of AdvanceWork, Inc., a software start-up which developed and marketed software and services for handheld devices. Before Syracuse Learning Systems, Larry got his JD from Georgetown Law School and worked as an intellectual property and patent attorney for Fulbright and Jaworski in Washington, DC.

David Rubin, Technology and Operations

David has a PhD in Education Policy, an MA in Communications, and brings 25 years of experience developing technology based solutions for learning and assessment. Before joining Ordinate to lead the engineering and operations team, he was the Senior Vice President of Product Management at Saba, a learning management system enterprise software company. He founded and was the CEO of Ultris, Inc., a web-based collaboration technology that was acquired by Saba. Prior to Ultris, David was the Senior Vice President of Research and Development at The Learning Company, the leading producer of consumer educational software.

Matt Serrano, Engineering

Matt has eight years of experience in high technology. After receiving his BA in English from Santa Clara University, he became an early member of PeopleScape (later Angami Systems), the first automated enterprise recruitment referral engine. Since then Matt has held Senior Engineering positions in consulting and startup companies in the Bay Area, primarily focused on enterprise web technologies. He is currently Director of Engineering and IT for Ordinate Corporation and is the founder of Menlo Labs, a technology incubator located in Menlo Park California.

Alistair Van Moere, Test Development

Alistair has a PhD in Applied Linguistics, with a specialization in language testing, and an MA in Linguistics and Language Teaching. He has more than 7 years of experience in language test development and validation. Before joining Ordinate, Alistair was an External Consultant for Trinity College in London, where he worked with the Graded Examinations in Spoken English (GESE) and Skills for Life, an examination accredited as a test for British citizenship. He also worked with Lancaster University on their validation research for the English Language Proficiency for Aeronautical Communication test (ELPAC) developed by the Institution for Air Navigation Services, Luxembourg.

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